Schedulicity needed a refreshed identity as well as a whole new user interface. A lot of the booking process was pieced together as the company grew and it evolved with them out of necessity. It was time to take a step back and allow me to test the product and create a whole new UX and design. With that came a new interpretation of a dated color pallette, a completely restructured booking process and a brand new application of their brand to the web.
The new application of their brand is currently in development and will be live late 2017. This new experience will increase booking completions and simplify a process that was broken.