Pivot Interactives

Pivot Interactives

Strategy, Brand & Logo, UX, Design

Pivot Interactives creates real life simulations of scientific scenarios for high school students to help bridge the gap between hypothetical problems and real life.

About Pivot Interactives

Currently, high school science curriculum revolves around hypothetical situations that have no foundation in reality. A Minnesotan high school teacher wants to change that. He creates extremely high quality videos of real life scenarios that depict scientific situations. Students can interact with and learn from these videos in real life context. He pairs these videos with tools to measure rates and changes and interactive worksheets for students to compute, graph and theorize questions about the video. 


We helped Pivot architect and design a completely unique interactive player. The player includes measurement tools that help students perform tasks while a video plays. Through research and observation, we also created a system that students can use to complete these unique assignments. The app combines the player, interactive worksheet and graphing tools so the students can easily use them all at once on laptops, tablets and phones to complete their assignments.

The Brand

Working with their current students, it was clear that this platform makes science fun. While user testing, we had countless volunteers to stay after school to do an extra science assignment for me to observe their user patterns. I’m passionate about this platform transforming the way kids learn science. The brand needed to communicate that exactly. The goal was for the brand to be loud, bright and unique. Pivot is growing fast, so the application of the brand needed to be simple and replicable for scaling up. So we focused on a clean, modern aesthetic with fun and repeatable elements that make the brand iconic.


Pivot Interactives is growing fast, and they need a brand and tools to grow with them. The full platform experience will likely always be in flux, but available for teachers late 2017.